In February 2015, Doosan Industrial Vehicle UK acquired Rushlift Limited, (the UK’s leading independent forklift supplier and service business), ushering in a new beginning for the company. For the first time in the UK, Doosan now has a fully integrated offer covering both high quality product and first-class service.
The integration of Doosan and Rushlift is a significant milestone and a testament to the company’s emphasis on its people that the integration process has run so smoothly. This development was in line with Doosan’s strategy to grow their own operations both organically and through the acquisition, this opportunity specifically opens the door to larger national fleet accounts, which previously exceeded the reach of both companies individually.
The acquisition provides the ability to deal with just one company for both sales and service. As standalone companies, Rushlift weren’t a manufacturer and Doosan didn’t have a direct national service operation under their own control, but now there is no artificial upper limit on the size of mandate we can service.
A high proportion of fleet users, quite rightly want to deal directly with the manufacturer, not only to ensure the best possible price and deal, but also to ensure they have a closer channel of communication as well as the best possible working relationship with the OEM. For this reason, both companies were often overlooked or disadvantaged when pitching for large multi-site fleets, even though the product and service offerings were equal and often better as individual proposals.
This is why the merger of both businesses makes for such an exciting proposition to the UK market - which has really been limited for a number of years.
The deal also provided security and career progression opportunities for Rushlift’s staff, who have now become part of the globally recognized and respected Doosan brand family, which has more than 40,000 employees worldwide with operations in 138 countries.
“Doosan’s complete product range and Rushlift’s deserved reputation for service excellence, fleet and account management mean these two businesses are a fantastic and complementary fit. We have collaborated extensively over the years but the acquisition opens the door to larger possibilities” Tim Waples, CEO of Doosan Material Handling UK Ltd.
“Doosan and Rushlift will continue to grow from strength to strength, having now become a real and credible alternative in the marketplace. Customers can really benefit from partnering with a people-focused business and along with the highest quality of products and services.”
For more information about the aquisition please contact the Marketing Department on 01604 825600.