In July 2011 Genesis Forklift Trucks Limited was acquired by Doosan Industrial Vehicle UK Ltd, a wholly owned subsidiary of Doosan Corporation, South Korea and who, up until that time had been the UK importer and distributor of Doosan Forklift Trucks.

Our purpose was to expand our business into the downstream markets of Lift Truck Rental, Parts, Service and Finance with the ultimate objective of becoming a leading light in the Material Handling Industry, offering exceptional service and value to our growing customer base.

In 2015 we were once again faced with an opportunity to acquire Rushlift Limited, a mature service and rental company, with a national sales and service capability which, having achieved some good success with Genesis we decided to buy.

Having invested heavily in the Rushlift business during the last two years we are now able to boast of it being one of the best service providers in the industry, with excellent resources and the ability to provide excellent service and products to all customers. Regardless of fleet size or application it now seems like an obvious step to fully integrate Genesis Forklift Trucks Limited into the Doosan Rushlift business.

For those of you that appreciate local service please be fully assured that our long term intention is to continue to utilise fully our Warboys premises, thereby ensuring you will be able to continue your current working relationship, with the same individuals that you do today.

Think Differently.
Think Doosan Rushlift.

Doosan Rushlift, a global corporation with a local focus, providing you with the ideal solution for your operation through our independent consultative approach to materials handling equipment.

By offering you a simple, flexible and transparent solution, we identify cost savings by proactively managing your assets through our cloud-based fleet management system.

Our unique ability to service and supply multiple brands will ensure that you always have the right type of machine for your business, as and when you need it.

TAKE A LOOK. YOU KNOW YOU WANT TO.

Rushlift offer the toughest, strongest, most reliable forklifts and servicing on the market with the lowest running costs. We understand all makes and models of materials handling equipment and can define the ideal solution for your specific needs.

Our Products
Why Work With Us
Our mission is to become the best asset to businesses when it comes to materials handling equipment.

The reason?

We know forklifts - and we're passionate about fleet management & servicing.

We provide straightforward solutions that improve safety, reliability and productivity - while saving you money.
OUR APPROACH IS SIMPLE:

WE DO THE HEAVY LIFTING SO YOU DON'T HAVE TO.


Whether you are a one-man, one-machine operation - or running an entire fleet across multiple sites - we'll help you raise your game.

Because we understand all makes and models of materials handling equipment, we can define the ideal solution for your specific requirements.

We can elevate your operation to be the very best it can be.

And, because we have developed an intuitive and transparent fleet management system, we can make sure it stays that way.
WE WILL SAVE YOU MONEY.

Our aim is to reduce your overall fleet costs by eliminating duplication and underperformance.

We help you do more, with less.

We will identify efficiencies, improve utilisation and service levels - minimise downtime.

We will keep you up and running.

We can service any make and model - and because we're a national operation, a member of our rapid response team is always nearby.

WE PROMISE THAT WORKING WITH US WILL BE AN UPLIFTING EXPERIENCE.
You're In Good Company